Another planning blog - Latest Comments

Re: Ikea “Happy to bed”…

austinscottbrooks — Thu, 27 Oct 2011 17:24:20 -0000

This is a very neat modification of a typical youtube channel page--it will be interesting to see how mediums such as youtube influence media planning in the future.

Re: Superbowl Aftermath…

austinscottbrooks — Mon, 26 Sep 2011 17:18:59 -0000

A very interesting graphic, though we're a bit surprsied there isn't a stronger correlation between likability and memorability. This just goes to show that quality analysis lies at the heart of any advertising media planning campaign.

Re: Superbowl Aftermath…

Carol L. Weinfeld — Mon, 14 Feb 2011 13:43:47 -0000

It will be interesting to learn how the likes impact sales. Will consumers buy a car based on one feature? Probably not. The ad increases brand awareness.

@clweinfeld

Re: Atelophobia…

Simon — Thu, 10 Feb 2011 16:59:52 -0000

I knew that would happen - never has a post been so inevitably bound to fall prey to the typo! I was aiming for "ridden" as in full of, but now I check the dictionary.com I so fondly referred to, I see that I'd need to have hyphenated it to something. Doh!!!!!

-ridden
a combining form meaning “obsessed with,” “overwhelmed by” ( torment-ridden ) or “full of,” “burdened with” ( debt-ridden ).
Origin:
special use of ridden

Re: Atelophobia…

Ndfswan — Wed, 02 Feb 2011 06:41:38 -0000

you mean riddled not ridden :)

Re: Atelophobia…

Carol L. Weinfeld — Sat, 22 Jan 2011 21:26:35 -0000

That's quite embarrassing for the brand. Cylinders translates to cilindri in Italian; that's the only possible explanation for cilinders. However, that should have been spell checked.

@clweinfeld

Re: A better world…

Grout Mold Removed Montgomery — Sat, 08 Jan 2011 04:10:47 -0000

Great site, looking forward to reading and getting involved with the community.

Re: A better world…

Carol L. Weinfeld — Fri, 07 Jan 2011 21:09:34 -0000

Beautiful website. It is cinematic in the page movement.

@clweinfeld

Re: Project for Awesome…

Carol L. Weinfeld — Wed, 05 Jan 2011 13:52:52 -0000

Very clever use of social media for charity.

Re: Happy, Whatever…

Paul Cc — Wed, 05 Jan 2011 08:17:57 -0000

Love it

Re: An Overdue Reply…

Grout Mold Removed — Fri, 24 Dec 2010 06:44:58 -0000

That is a great post. It's good to have somebody else who's done it confirm how good it works. You have incredible results, by the way.

Re: Canon Pixma captivates…

David MacGregor — Tue, 30 Nov 2010 15:39:52 -0000

This is beautifully done. I agree.
I rather like the absence of a narrative - existential advertising - though my interpretation is that Canon makes colour dance. It reminds me of some of the classic TV channel identity work by Lambie-Nairn for clients like TV Norge and Tele5 - strategically right but open to interpretation.
I guess the other dimension is its universality. Can be used internationally without worrying about language versions.

Re: A Strong Brand Minute…

Andy — Thu, 18 Nov 2010 05:16:12 -0000

This concept is pretty much spot on as to where advertising/PR/Events industries need to move toward. I recently spoke to a few guys working in outdoor advertising and the big thing they focused on was filling "dead time" that gap where you might be queuing for something or waiting for a friend.

While "branded entertainment" is a bit of an irritating term, these gaps in our daily lives are the perfect time for these "brand minutes" to slot in and allow consumers to enjoy the time they spend with "us"

Re: True’s first ad…

Chungaiz — Wed, 03 Nov 2010 10:20:47 -0000

Congrats, SL!

Re: An Overdue Reply…

Concrete Polishing MIAMI — Fri, 29 Oct 2010 05:44:11 -0000

Opening the door enough that a new idea could come through is important.

Re: Martini Gold…

jon_howard — Thu, 23 Sep 2010 12:42:15 -0000

Actually quite like that it's in Italian and I have no idea what's going on. Makes it more intruiging.

Re: Contact

BBM — Thu, 09 Sep 2010 06:25:38 -0000

I really enjoyed reading your blog. I was so interested but I missed some updates, this are the problems when you have too much work.

Congratulations!

Re: Great vs Good – A speech to Miami Ad School Europe…

Yousuf — Fri, 06 Aug 2010 04:49:38 -0000

Hey Simon,

It's been a long time since I wrote (not that that would deprive you of wisdom of any kind) but was just uninspired in many ways until, without a doubt, your post.

"Great" presentation, specific and versatile points. Thanks for this wonderful sprinkle of mind-opening.

Re: Great vs Good – A speech to Miami Ad School Europe…

Ann-Katrin — Thu, 05 Aug 2010 08:18:00 -0000

I was wondering whether Germany is somehow excluded from the playground of great work. Let's take your example of Häagen Dazs. They come up with this impressive honey bee campaign and then end up advertising in Germany with really boring posters. http://www.horizont.net/aktuel...
A testimonial called Miss Hagen, saying "Ich liebe Dazs", licking a spoonful of ice-cream. The question is: who is to blame? The client who didn't dare to be brave? The agency who did go along with it? The German population which doesn't deserve to be entertained?
And then you find yourself in another meeting trying to encourage the client to break out of the vicious circle of boring advertising and you hear: This is Germany. You can't do things like that in Germany.
Help!

Re: Great vs Good – A speech to Miami Ad School Europe…

Simon — Tue, 03 Aug 2010 03:03:29 -0000

Just saw this great quote that dave trot made in the comments on his blog...

But remember what Lao Tzu said, "Seek not to walk in the footsteps of the great men. Seek what they sought."

Wish I'd used that in this presentation!

Re: A new agency…

Tom Evans — Tue, 13 Jul 2010 05:17:42 -0000

Nice one mate - sounds like fun. Best of luck!

Re: iPhone 4…

Rebecca Campbell — Fri, 11 Jun 2010 05:55:08 -0000

It's just so sexy

Re: Insights – something of a presentation…

Pete — Sat, 22 May 2010 04:18:23 -0000

Just been on a two day training session in which insights were put forwards as the holy grail but even the people running the session couldn't tell anyone how to find an insight, hence me finding this presentation. Great stuff, not much clearer now but some good examples and thoughts. Thanks.

Re: Doritos £200,000 user sourced ad…

Jabril Muse — Tue, 04 May 2010 13:14:19 -0000

Hey cool blog Simon!

Here's my entry http://www.youtube.com/watch?v...

Hope you like it.

Re: Are British brands too polite?

Simon — Mon, 15 Mar 2010 06:02:04 -0000

I agree - that's the genius of both "Got Milk" and "Truth" as well. Although "Truth" is less of a spin and more of a movement - I think that Virgin's "No way AA/BA" is the same thing - the classic underdog case, back when it launched and that thought rode more prominently.

The real point is a simple one (as ever) - don't discount the possibility that a negative thought might produce the most positive outcome.