Another planning blog - Latest Comments

Re: Superbowl XLVII is coming… Love it…

Антон Аверьянов — Sat, 19 Jan 2013 04:38:12 -0000

It's damn funny!

Re: Presentations

Gladkova Anna — Mon, 10 Dec 2012 00:52:25 -0000

Great and clear! Thank you very much!

Re: Banksy on Advertising…

Simon — Tue, 03 Apr 2012 08:41:48 -0000

I know what you mean - we were at a WPP talk the other night, where Ben Hammersley talked about his views on the evils of advertising. Huge parallels with this Banksy piece. And really makes you stop and question it all - if I get round to it, I'm planning on writing a specific piece about that.

The sad truth is, often that things aren't quite as perfect as we want them. But I agree that the role of us all in developing communications is more obviously and more accepted to be one of mutual benefit rather than commercial exploitation. Written like that, it looks blindingly obvious, but the past language of "target consumers", "campaigns", etc. may have displayed a subtext that suggests a less enriching approach!

In the end, you have to decide what you believe in and whether you can be part of making a difference. The thing that's always annoyed me is bad advertising/comms - in any media or format. However, the values that drive good vs. bad are more skewed towards the benefit to society than they probably were when I started in advertising all those years ago (in a very different media world).

Re: Banksy on Advertising…

mathew duff — Fri, 30 Mar 2012 16:42:03 -0000

I'm conflicted-- I've been in hot pursuit of a brand planning career for some time now, yet I atrongly agree with many arguments put forth by Banksy and other opponents of branded consumerism. The distinction we as strategists must challenge clients to make, is whether to vulgarize society or enrich it?... and at the heart of the very CONCEPT of branding-- are we harming the customer, or adding intanglible value, that on a deeply meaningful level enriches their lives and provides them with a new way of conveying their identity?

Re: Puma Be Social…

Carol L. Weinfeld — Sat, 17 Mar 2012 14:21:14 -0000

Nice work.

Re: Ikea “Happy to bed”…

Austin Scott Brooks — Thu, 27 Oct 2011 17:24:20 -0000

This is a very neat modification of a typical youtube channel page--it will be interesting to see how mediums such as youtube influence media planning in the future.

Re: Superbowl Aftermath…

Austin Scott Brooks — Mon, 26 Sep 2011 17:18:59 -0000

A very interesting graphic, though we're a bit surprsied there isn't a stronger correlation between likability and memorability. This just goes to show that quality analysis lies at the heart of any advertising media planning campaign.

Re: Superbowl Aftermath…

Carol L. Weinfeld — Mon, 14 Feb 2011 13:43:47 -0000

It will be interesting to learn how the likes impact sales. Will consumers buy a car based on one feature? Probably not. The ad increases brand awareness.

@clweinfeld

Re: Atelophobia…

Simon — Thu, 10 Feb 2011 16:59:52 -0000

I knew that would happen - never has a post been so inevitably bound to fall prey to the typo! I was aiming for "ridden" as in full of, but now I check the dictionary.com I so fondly referred to, I see that I'd need to have hyphenated it to something. Doh!!!!!

-ridden
a combining form meaning “obsessed with,” “overwhelmed by” ( torment-ridden ) or “full of,” “burdened with” ( debt-ridden ).
Origin:
special use of ridden

Re: Atelophobia…

Ndfswan — Wed, 02 Feb 2011 06:41:38 -0000

you mean riddled not ridden :)

Re: Atelophobia…

Carol L. Weinfeld — Sat, 22 Jan 2011 21:26:35 -0000

That's quite embarrassing for the brand. Cylinders translates to cilindri in Italian; that's the only possible explanation for cilinders. However, that should have been spell checked.

@clweinfeld

Re: A better world…

Grout Mold Removed Montgomery — Sat, 08 Jan 2011 04:10:47 -0000

Great site, looking forward to reading and getting involved with the community.

Re: A better world…

Carol L. Weinfeld — Fri, 07 Jan 2011 21:09:34 -0000

Beautiful website. It is cinematic in the page movement.

@clweinfeld

Re: Project for Awesome…

Carol L. Weinfeld — Wed, 05 Jan 2011 13:52:52 -0000

Very clever use of social media for charity.

Re: Happy, Whatever…

Paul Cc — Wed, 05 Jan 2011 08:17:57 -0000

Love it

Re: An Overdue Reply…

Grout Mold Removed — Fri, 24 Dec 2010 06:44:58 -0000

That is a great post. It's good to have somebody else who's done it confirm how good it works. You have incredible results, by the way.

Re: Canon Pixma captivates…

David MacGregor — Tue, 30 Nov 2010 15:39:52 -0000

This is beautifully done. I agree.
I rather like the absence of a narrative - existential advertising - though my interpretation is that Canon makes colour dance. It reminds me of some of the classic TV channel identity work by Lambie-Nairn for clients like TV Norge and Tele5 - strategically right but open to interpretation.
I guess the other dimension is its universality. Can be used internationally without worrying about language versions.

Re: A Strong Brand Minute…

Andy — Thu, 18 Nov 2010 05:16:12 -0000

This concept is pretty much spot on as to where advertising/PR/Events industries need to move toward. I recently spoke to a few guys working in outdoor advertising and the big thing they focused on was filling "dead time" that gap where you might be queuing for something or waiting for a friend.

While "branded entertainment" is a bit of an irritating term, these gaps in our daily lives are the perfect time for these "brand minutes" to slot in and allow consumers to enjoy the time they spend with "us"

Re: True’s first ad…

Chungaiz — Wed, 03 Nov 2010 10:20:47 -0000

Congrats, SL!

Re: An Overdue Reply…

Concrete Polishing MIAMI — Fri, 29 Oct 2010 05:44:11 -0000

Opening the door enough that a new idea could come through is important.

Re: Martini Gold…

jon_howard — Thu, 23 Sep 2010 12:42:15 -0000

Actually quite like that it's in Italian and I have no idea what's going on. Makes it more intruiging.

Re: Contact

BBM — Thu, 09 Sep 2010 06:25:38 -0000

I really enjoyed reading your blog. I was so interested but I missed some updates, this are the problems when you have too much work.

Congratulations!

Re: Great vs Good – A speech to Miami Ad School Europe…

Yousuf — Fri, 06 Aug 2010 04:49:38 -0000

Hey Simon,

It's been a long time since I wrote (not that that would deprive you of wisdom of any kind) but was just uninspired in many ways until, without a doubt, your post.

"Great" presentation, specific and versatile points. Thanks for this wonderful sprinkle of mind-opening.

Re: Great vs Good – A speech to Miami Ad School Europe…

Ann-Katrin — Thu, 05 Aug 2010 08:18:00 -0000

I was wondering whether Germany is somehow excluded from the playground of great work. Let's take your example of Häagen Dazs. They come up with this impressive honey bee campaign and then end up advertising in Germany with really boring posters. http://www.horizont.net/aktuel...
A testimonial called Miss Hagen, saying "Ich liebe Dazs", licking a spoonful of ice-cream. The question is: who is to blame? The client who didn't dare to be brave? The agency who did go along with it? The German population which doesn't deserve to be entertained?
And then you find yourself in another meeting trying to encourage the client to break out of the vicious circle of boring advertising and you hear: This is Germany. You can't do things like that in Germany.
Help!

Re: Great vs Good – A speech to Miami Ad School Europe…

Simon — Tue, 03 Aug 2010 03:03:29 -0000

Just saw this great quote that dave trot made in the comments on his blog...

But remember what Lao Tzu said, "Seek not to walk in the footsteps of the great men. Seek what they sought."

Wish I'd used that in this presentation!