Another planning blog - Latest Comments in Insights – something of a presentation…

Re: Insights – something of a presentation…

Prince Arora — Sat, 13 Jun 2015 09:53:34 -0000

Thank you for such an interesting perspective on insights. Cannot agree with you more. I strongly believe that Insights can come from anyone (not just the planning), anything or anytime.

Re: Insights – something of a presentation…

Ken Johnsson — Tue, 11 Nov 2014 11:50:30 -0000

Absolutely great! However, If you want some reliable and
professional presentation agency in order to make a good impression I strongly
recommend you http://buffalo7.co.uk/ I
have worked with these guys and they are amazing! d

Re: Insights – something of a presentation…

Adam — Wed, 24 Sep 2014 08:11:07 -0000

As a planner for way too long I agree w the misuse and misunderstanding of insights. My colleague and I can up w a term called an offensive insight. This is a rare nugget that can be used but very carefully. The example came from some qual research on SUVs, and a lady said 'I bought mine bc it made me feel thin.' We were blown away but couldn't find a way to make it work creatively. So if anyone can, it's a gift to you.

Re: Insights – something of a presentation…

Pete — Sat, 22 May 2010 04:18:23 -0000

Just been on a two day training session in which insights were put forwards as the holy grail but even the people running the session couldn't tell anyone how to find an insight, hence me finding this presentation. Great stuff, not much clearer now but some good examples and thoughts. Thanks.

Re: Insights – something of a presentation…

jastor — Mon, 05 Oct 2009 09:09:08 -0000

Hi Simon

Just read this post from 2006 - its now 2009 today (sure u noticed) and I think still very relevant - sure social media and the awesome interwebs have helped with our defining ' social ape' characteristic ala Earls and Sharky however do you still feel this post is reelvant today if not how would you change it - awesome thoughts and thanks for the knowledge.

Re: Insights – something of a presentation…

qdSue — Fri, 07 Aug 2009 18:59:50 -0000

Woah Simon,
almost three years after you posted this great presentation on insights I finally come across it! I've been putting stuff together on insights for design students and it'd be phantastic to get a pdf, ppt or keynote (iwork) version of it.
Thanks in advance,
qdSue, freelance planner and psychologist in Germany

Re: Insights – something of a presentation…

Jacqui Clement — Fri, 19 Jun 2009 00:33:29 -0000

Now I am truely late checking this out but like many of those before me, I really enjoyed reading your piece and subsequent comments. I would appreciate it if you could share a copy - jacqui.clement@gmail.com

Thanks
J

Re: Insights – something of a presentation…

Star — Thu, 22 Jan 2009 09:12:04 -0000

what a true story..

Re: Insights – something of a presentation…

Luna — Sun, 18 Jan 2009 15:58:49 -0000

wonedrful post))

Re: Insights – something of a presentation…

Kevin Brockenbrough — Tue, 02 Dec 2008 05:38:37 -0000

Hello Simon,
Enjoyed reading this post. I work as a planner at an agency that does work targeting ethnic audiences (African Americans) and we often get asked for insights and how our consumer insights are unique to African Americans (versus non-Blacks). This often becomes an exercise in unicorn hunting, with a lot of fussing about what is and what is not a "Black insight", when what is really being sought is a unique idea that will get African American consumers to choose one product over another. As your presentation points out (thru the VW "Pink Moon" ad and Fallon's ad with the cat wrangling) that unique idea could come from an observation vs. insight.

I hear a lot of clients asking for "fresh insights" but I think what they really want is "fresh thinking". An insight would help with that, but so would a clever observation. So would having a good conversation with the client (quality time vs. being squeezed between two meetings). So would having more conversations with Creatives and Media folks after the brief is written. My fear with all the talk about "insights" is that we assume that the only person who can come up with the "a-ha" moment is the planner - and that's often not the case.

I also worry that "we need more insights" are just code words for finding justification that a great idea is "safe to take to my boss"; unfortunately, safe ideas are seldom insightful.
I would love to get a copy of your presentation:
kbrockenbrough@burrell.com

Re: Insights – something of a presentation…

saurabh varma — Thu, 13 Nov 2008 21:36:40 -0000

Hey simon,

just saw this today. very interesting read.

can i request a copy of the pres.

Last Friday, i closed the Asia Insight chapter orgainsed by the Asia Business Forum. Now i wish i had stumbled on this note before.

Anyways, if you do decide to send me this pres, i promise to send what i put down for the conference. thanks.

Re: Insights – something of a presentation…

Umair — Fri, 07 Nov 2008 06:15:38 -0000

Amazingly some of the most idiotic things have been labelled "insights" to justify stupidity in campaigns.

Wonderful presentation, where did you get the "insights" for this? :P

Re: Insights – something of a presentation…

Simon — Sat, 01 Nov 2008 17:02:05 -0000

I endorse anyone who digs up a genuine insight! But, and I guess this was the point really, let's not pretend we've got an 'insight' because we need one and whatever you're looking at is the best thing from the bunch you got. It's like saying you have a "great idea" when really you only have the best idea out of everything you've seen. They're hard to find, and we shouldn't continue to pretend that everything is an insight... it simply continues the marketing myth, doesn't it?

Re: Insights – something of a presentation…

skip balch — Thu, 30 Oct 2008 18:03:47 -0000

Simon,

Just discovered this gem and based on the dates of responses it appears to be approaching the "timeless" distinction. I'm still not sure if you endorse or oppose what we do, but you have certainly enhanced my understanding of our challenge. I will be an avid reader of your blog from here on out.

Cheers!
Skip

Re: Insights – something of a presentation…

Daniel — Mon, 27 Oct 2008 13:01:02 -0000

Hi Simon,

I just clicked through this wonderful presentation. And I have to admit: It's as relevant nowadays as it has been in 2006!

As many others before I have a question: Can you please send me the PPT? daniel_walloch@sj.com
Would be very helpful. Of course I'll give you an update about any additions.

Many thanks and kind regards,

Daniel

Re: Insights – something of a presentation…

Milo Chao — Sun, 26 Oct 2008 09:15:45 -0000

Simon,

Thanks!
Interesting how the methods to discover and criteria to determine "insights" can be equally applied to the "idea". As you say: Some insights precede ideas. Some insights follow after them. Some ideas search for insights. Some insights search for ideas. Some ideas are articulations, dramatizations of insights. Some insights are the post-rationalizations of brilliant ideas.

Re: Insights – something of a presentation…

Alexei — Wed, 20 Aug 2008 06:52:56 -0000

Hello Simon, I was planning to throw a Insights presentations for my agency, and I was wondering if I could use your presentation. I see that you offered to send the presentation via email, I'll be glad to send you changes.

Re: Insights – something of a presentation…

gabriel — Mon, 11 Aug 2008 11:47:53 -0000

Could you send me as well a copy of your ppt and keynote file on insights...it is really good work and i would like to keep it as a great example. I also promise to send you any personal adding...

my contact: dgabriel_patru@yahoo.com

Thanks :)

Re: Insights – something of a presentation…

Fabian Maier — Mon, 11 Aug 2008 03:30:21 -0000

Hi Simon,

while surfing on www.apgd.de I got in touch with your presentation "insights". I, just a consultant and not a planner in an agency, often discussed the difference between insights and observation alternatively a valid definition for "real insights".
It has been very imposing to read an think about your thoughts.
So I would appreciate, although it`s little late, if you would send me a copy of this presentation.
Thanks a Lot

Fabian

Re: Insights – something of a presentation…

formfaktor — Fri, 25 Jul 2008 04:16:33 -0000

Great read. Thank you so much for sharing!

Have you tried slideshare.com for posting PPTs?

Alex

Re: Insights – something of a presentation…

gromain — Mon, 21 Jul 2008 05:14:40 -0000

sorry - just saw you've put it up a while ago !

Re: Insights – something of a presentation…

gromain — Mon, 21 Jul 2008 05:12:26 -0000

hi Simon,
it seems I'm a little late but is it possible for you to send me this presentation (either ppt/keynote) - i'll try to add some examples from the digital world.
thanks in advance,
Romain, lowe paris.
thegromain@gmail.com

Re: Insights – something of a presentation…

Stefanie — Fri, 18 Jul 2008 13:30:45 -0000

Hello Simon,
please send me the ppt as well, as I want to explain my colleagues what I'm doing the whole day: it's a mixture of doing the job (finding insights, making observations, finding the right thought kick it all off - whereever it comes from, etc.) AND explaining the whole day what I'm doing resp. what the fuck the right insight is.

Thanks for your help: stefanie.kuhnhen@grabarzundpartner.de

Re: Insights – something of a presentation…

Julia — Wed, 09 Jul 2008 17:33:09 -0000

Hi Simon,

I´m a latecomer but i LOVED your presentation too!
Could you send me, I´d like to show it to my colegues.
If possible I`d like in both versions (ppt and keynote)
many thanks from Brazil
Julia

I hope u see this :)

Re: Insights – something of a presentation…

jonny — Mon, 28 Apr 2008 21:08:35 -0000

Great, great post. Thanks for sharing. I would love a copy in powerpoint if possible.
jonnym@bellamyhayden.com.au
Cheers Jonny